At the end of this lesson, students will:
- know and understand how a promotional message can be adjusted to a customer profile,
- know and understand key aspects of advertising, sales promotion, direct marketing and public relations in the context of higher education, including possible unethical issues in higher education‘s context
Lesson’s short presentation
Presentation-2.1-Media-for-promotion-and-advertising-of-educational-and-training-programmes-in-various-modes-of-deliveryLesson’s reading
Reading-2.1-Media-for-promotion-and-advertising-of-educational-and-training-programmes-in-various-modes-of-deliveryAdditional study material
Marcus, J. (2021, October 1). Colleges are spending billions on marketing and advertising. The Hechinger Report. http://hechingerreport.org/with-competition-up-enrollment-down-colleges-are-spending-billions-on-marketing-and-advertising/
4 Higher Education Content Marketing Examples – Convince & Convert. (n.d.). Retrieved November 12, 2022, from https://www.convinceandconvert.com/content-marketing/higher-education-content-marketing-examples/
Norris, P. (n.d.). 20 Inspiring Examples of Higher Education Institutions on Social Media – Social Media Strategies Summit Blog. Retrieved November 12, 2022, from https://blog.socialmediastrategiessummit.com/higher-education-social-media/
Chaudhry, R. (2022, October 24). 12 Best Marketing Campaigns for Universities- Think Orion. ThinkOrion. https://www.thinkorion.com/blog/best-marketing-campaigns-for-universities
Video Ads for Higher Education: Creative Ways to Present, Curate, and Promote. (2022, March 9). Higher Education Marketing. https://www.higher-education-marketing.com/blog/video-ads-for-higher-education-creative-ways-to-present-curate-and-promote
16 Higher Education Advertising ideas | higher education, education, advertising. (n.d.). Retrieved November 12, 2022, from https://www.pinterest.com/agcopy/higher-education-advertising/
How to promote your university: 6successful ways. (n.d.). Www.Bajajfinserv.In. Retrieved November 12, 2022, from https://www.bajajfinserv.in/insights/how-to-promote-your-university-6-successful-ways
