Media for promotion and advertising of educational and training programmes

At the end of this lesson, students will:

  • know and understand how a promotional message can be adjusted to a customer profile,
  • know and understand key aspects of advertising, sales promotion, direct marketing and public relations in the context of higher education, including possible unethical issues in higher education‘s context

Lesson’s short presentation

Presentation-2.1-Media-for-promotion-and-advertising-of-educational-and-training-programmes-in-various-modes-of-delivery

Lesson’s reading

Reading-2.1-Media-for-promotion-and-advertising-of-educational-and-training-programmes-in-various-modes-of-delivery

Additional study material

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