This course covers communication in higher education, including internal and external communication, communication tools and channels, ethical issues, and changes due to the Covid pandemic. It includes three lessons on marketing, internal, and external communication. Each lesson has a PowerPoint presentation, a short reading, and a list of further study materials. There are group exercises at the end of each lesson for reflection.
You can find translations into German, Romanian, Italian, and Slovenian under the Materials tab above.
Target group
- higher education teachers
- tutors of digital teaching and learning at higher education institutions
General aim of the course
This course aims to give a theoretical background of higher education institutions’ communication processes, stressing communication problems and ethical issues leading to poor and inefficient communication and interactions. In the course, various practical approaches are suggested to solve such issues.
Course specific objectives
- Present theoretical frameworks and backgrounds of communication-related content.
- Involve the students in productive discussions to deepen their understanding of the contents and make them connect the theory with their practical experience.
- Introduce the students to the basics of the content-related aspects and show them further study possibilities.
- Activate students and motivate them to introduce improvements in their everyday work.
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