At the end of this lesson, students will:
- identify HEI’s external stakeholders and media, and be able to use various media channels of communication with them being aware of individual media strengths and weaknesses
- be aware of possible unethical issues taking place in external communication and be able to avoid them or try to solve the resulting negative consequences
Lesson’s short presentation
Presentation-2.3-HEIs-communication-with-external-stakeholders-and-mediaLesson’s reading
Reading-2.3-HEIs-communication-with-external-stakeholders-and-mediaAdditional study material
Communication in Science: Examples and Types | StudySmarter. (n.d.). StudySmarter UK. Retrieved 29 December 2022, from https://www.studysmarter.co.uk/explanations/combined-science/synergy/communication-in-science/
Getachew, S., Tesema, D. & Mereba, T. (2019). The Implementation of External Communication Strategies and Its Challenges: The Case of Jimma. Agricultural Research Center, 4, 49-72. available at https://www.researchgate.net/publication/343554476_The_Implementation_of_External_Communication_Strategies_and_Its_Challenges_The_Case_of_Jimma_Agricultural_Research_Center
Nguyen, M. H., Gruber, J., Fuchs, J., Marler, W., Hunsaker, A., & Hargittai, E. (2020). Changes in Digital Communication During the COVID-19 Global Pandemic: Implications for Digital Inequality and Future Research. Social Media + Society, 6(3), 2056305120948255. https://doi.org/10.1177/2056305120948255
