At the end of this lesson, students will:
- know and understand the media business models (typology)
- know how to act analytically and with critical thinking when defining the media business models
Lesson’s short presentation
Lesson’s reading
Learning Resources for Curious Minds
Cultural and creative sectors, Retrieved from: https://culture.ec.europa.eu/cultural-and-creative-sectors/cultural-and-creative-sectors
Business Models for Media Companies, https://monetizingmedia.com/business-models-for-media-companies/
How to escape Google’s filter bubble, https://www.searchenginewatch.com/2017/08/18/how-to-escape-googles-filter-bubble/
Digital Business Models Map: Digital Business Model Types, https://fourweekmba.com/digital-business-models/
Overview of the most popular media business models, https://journalift.org/overview-of-the-most-popular-media-business-models/
11 of the Most Popular Digital Business Models and Strategies in 2023, https://www.simplilearn.com/digital-business-model-article
EMERGING NEW BUSINESS MODELS FOR NEWS MEDIA, https://innovation.media/insights/emerging-new-business-models-for-news-media
The Encyclopedia of World Problems, Potential, Unethical Media Practices, http://encyclopedia.uia.org/en/problem/137862
How to Determine If Your Unique Selling Proposition Is Fake (a Missed Opportunity to Connect). https://copyblogger.com/fake-usp How to Write a Ferociously Unique Selling Proposition, https://www.wordstream.com/blog/ws/2014/04/07/unique-selling-proposition
