Overview of the Module
General Aim of the Module
This module will equip social entrepreneurs with essential digital skills to enhance their influence and effectiveness in the modern digital landscape. The module boosts social enterprises’ visibility, engagement, and operational efficiency by leveraging digital tools and techniques. It covers various topics, from basic digital tools to advanced online interaction and analytics strategies, improving overall digital competency and enabling social entrepreneurs to maximise their social impact.
Module Specific Objectives
- Enhance the operations and visibility of social enterprises and familiarise students with various digital tools and platforms, including social media, content management systems, and e-commerce solutions.
- Teach students effective strategies for engaging communities, marketing products and services, and promoting social activism through social media and online marketing.
- Equip students with the skills to track success using digital metrics and analytics and to optimise their strategies based on data-driven insights.
- Guide students in creating digital content that effectively communicates their social mission and resonates with their target audience.
- Present case studies of successful social enterprises to identify best practices and innovative digital strategies that can be applied to enhance social impact.
Brief Instructons on how to Study in this Module
Learning Resources for Curious Minds
Causeartist. (n.d.). 7 marketing strategies for social enterprises. Retrieved from https://www.causeartist.com/marketing-strategies-social-enterprises/
FasterCapital. (n.d.). The role of technology in empowering social entrepreneurs. Retrieved from https://fastercapital.com/content/The-Role-of-Technology-in-Empowering-Social-Entrepreneurs.html
Baari, T. (n.d.). Utilizing multimedia for impactful social enterprise. Retrieved from https://www.linkedin.com/pulse/utilizing-multimedia-impactful-social-enterprise-tumpeyo-baari-h7yef/
Baari, T. (2023, January 15). Social enterprise strategies for youth empowerment [Video]. YouTube. https://youtu.be/0dzsmTeeqRY?si=Fe4v2SFyJW9VokB3
