Learning Objectives of the Lesson
After completion of this lesson, learners will:
- Formulate effective digital marketing strategies tailored to their social enterprise’s goals and target audience.
- Utilise social media platforms to engage communities, build relationships, and promote social enterprise activities.
- Design and execute online marketing campaigns that drive awareness, engagement, and action for social causes.
- Measure Marketing Effectiveness: Use digital marketing metrics to track campaign success and make data-driven adjustments to optimise outcomes.
