RespectNET Campaigns

Introduction

Welcome to the life-changing trip that is “Transmedia Campaigns: Shaping Narratives for Social Impact.” Our course is more than just a set of courses; it is a synthesis of various ideas and efforts, each aimed at catalysing constructive change in our society. We go into the fields of AI in society, social equality, refugee help, ecology and environmental conservation, focusing on exploiting digital media. Let us explore the potential of storytelling across multiple digital channels to communicate knowledge, start important conversations and motivate good action. Welcome to the world of transformational transmedia campaigns!

You can earn an Open Badge by finishing this course and the other four courses of the RespectNET project. To finish this course, check all the materials and mark all the lessons as completed. To complete the other four courses, mark all the lessons as completed and finish all the final quizzes. You will earn a certificate for each of the four courses you complete. Please note that you need to be logged in to mark the lessons as completed or access a quiz.

Transmedia campaigns

  • Artificial Intelligence (AI) in University Communication
  • Multicultural Respectful Communication
  • Representing Environmental Sustainability in the University System
  • University Third Mission Activities to Support Refugees

Creators of the campaigns

The International School for Social and Business Studies (ISSBS) from Slovenia takes us into the interesting world of artificial intelligence, investigating its function in university communication. The campaign analyses the intersections between AI and academic discourse through videos, podcasts, infographics, and essays, untangling the complexity.

University Politechnica Timisoara (UPT), based in Romania, focuses on social equality and multicultural communication, notably in the context of university internationalisation. The campaign uses diverse media, such as videos, podcasts, infographics, posters, flyers, articles, and social media posts, to traverse the pathways towards a more inclusive and courteous global academic environment.

Our German partner, SoWiBeFo (Verein für sozialwissenschaftliche Beratung und Forschung e. V.) digs into the critical topic of universities assisting refugees through their third-mission activities. Videos, audiograms, articles, social media postings, graphic posts, and eBooks become the transmedia tools for amplifying support and resilience narratives in the face of relocation.

Our Italian partner, Pegaso Online University (POU), focuses on ecology and environmental conservation inside the university system. Their campaign investigates how educational institutions may support sustainability and environmental consciousness through appealing podcasts and social media posts.

Learning objectives

  1. Understand AI’s role in university communication.
  2. Explore social equality in university internationalisation.
  3. Foster inclusivity through various media forms.
  4. Examine challenges in universities supporting refugees.
  5. Investigate how higher education institutions champion sustainability.
  6. Explore ethical considerations in transmedia storytelling.
  7. Communicate findings through transmedia campaigns.
  8. Develop skills in crafting impactful transmedia campaigns.
  9. Understand the strategic use of digital media platforms.
  10. Identify effective storytelling techniques.
  11. Reflect on the responsible use of digital media for social impact.

Other RespectNET courses

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