Background information
Multimedia can be used in various ways in university contexts, including educational and research activities, communication and advertising, and university-community cooperation.
For educational purposes, multimedia can create and share online courses and materials, conduct virtual lab experiments and simulations, and develop interactive textbooks and educational games.
In the realm of communication and advertising, multimedia can be used to create marketing campaigns, engage with prospective students and alumni on social media, and develop multimedia advertisements for recruitment and fundraising purposes.
Finally, multimedia can be used for community outreach and engagement initiatives, such as creating multimedia presentations for public talks and workshops, developing interactive exhibits for public education, and using multimedia tools for digital storytelling and preserving local history and culture.
Aims of course
- Introduce the concept of multimedia and its various applications in university contexts, including educational and research activities, communication and advertising, and university-community cooperation.
- Highlight the importance of multimedia in enhancing teaching and learning outcomes and in facilitating effective communication with different stakeholders.
- Provide practical knowledge and skills for creating and using multimedia materials for educational and research purposes, including online courses and materials, virtual lab experiments, interactive textbooks and educational games.
- Equip learners with the necessary tools and techniques for developing multimedia marketing campaigns, engaging with prospective students and alumni on social media, and creating multimedia advertisements for recruitment and fundraising purposes.
- Encourage learners to use multimedia tools for community outreach and engagement initiatives, such as creating multimedia presentations for public talks and workshops, developing interactive exhibits for public education, and using multimedia tools for digital storytelling and preserving local history and culture.
- Foster critical thinking and problem-solving skills by enabling learners to analyze and evaluate the effectiveness of different multimedia approaches in different university contexts.
